Meet the True Crew
Jay True, CIC
President – J.B. True Company, Inc.
Jay@TrueInsurance.com
President of True Insurance and fourth generation in the insurance business, Jay holds a BA from Hamilton College and has over 40 years of insurance experience. Jay has been a Certified Insurance Counselor for over 40 years and lives in Lansing.
President – J.B. True Company, Inc.
Jay@TrueInsurance.com
President of True Insurance and fourth generation in the insurance business, Jay holds a BA from Hamilton College and has over 40 years of insurance experience. Jay has been a Certified Insurance Counselor for over 40 years and lives in Lansing.
Jolene Brooker, CIC, CISR
Office Manager/Personal Lines Agent
Jolene@TrueInsurance.com
Jolene has been in the insurance world — in both Commercial Lines and Personal Lines – since 1984. She began with True Insurance in 2018. Jolene serves both as Office Manager and as a Personal Lines Agent, where she assists clients with insurance policy changes and writes policies for new clients. Jolene lives in Lansing with her husband and she enjoys camping, riding motorcycles and spending time with her three grandchildren.
Office Manager/Personal Lines Agent
Jolene@TrueInsurance.com
Jolene has been in the insurance world — in both Commercial Lines and Personal Lines – since 1984. She began with True Insurance in 2018. Jolene serves both as Office Manager and as a Personal Lines Agent, where she assists clients with insurance policy changes and writes policies for new clients. Jolene lives in Lansing with her husband and she enjoys camping, riding motorcycles and spending time with her three grandchildren.
Mary Hulbert
Personal Lines Agent
Mary@TrueInsurance.com
Mary began her career in the insurance industry when she was 19 when “paperwork was filed in actual file cabinets.” She has been with True Insurance since 2006. As a Personal Lines Agent, Mary assists clients with insurance policy changes and writes policies for new clients. Mary lives in Newfield with her husband and their dog, Ivy Winters, an enormous St. Bernard-boxer mix. Mary, who has two grown daughters, enjoys cruises, summer and spoiling her grandchildren Antonio, Nora and Rowan.
Personal Lines Agent
Mary@TrueInsurance.com
Mary began her career in the insurance industry when she was 19 when “paperwork was filed in actual file cabinets.” She has been with True Insurance since 2006. As a Personal Lines Agent, Mary assists clients with insurance policy changes and writes policies for new clients. Mary lives in Newfield with her husband and their dog, Ivy Winters, an enormous St. Bernard-boxer mix. Mary, who has two grown daughters, enjoys cruises, summer and spoiling her grandchildren Antonio, Nora and Rowan.
Marketa Rawn
Personal Lines Agent
Marketa@TrueInsurance.com
Marketa joined True Insurance in 2023, bringing with her decades of experience in sales and service. As a Personal Lines Agent, Marketa assists clients with insurance policy changes and writes policies for new clients. Marketa lives in Newfield with her husband, son and their yellow Labrador. When not working, Marketa can be found spending time with family and enjoying nature and photography, sometimes all at the same time.
Personal Lines Agent
Marketa@TrueInsurance.com
Marketa joined True Insurance in 2023, bringing with her decades of experience in sales and service. As a Personal Lines Agent, Marketa assists clients with insurance policy changes and writes policies for new clients. Marketa lives in Newfield with her husband, son and their yellow Labrador. When not working, Marketa can be found spending time with family and enjoying nature and photography, sometimes all at the same time.
Gabriella Clark
Personal Lines Agent
Gabriella@TrueInsurance.com
Gabriella joined True Insurance in 2022 shortly after her graduation from Ithaca College. Gabriella showed an affinity for the insurance industry and soaked in as much knowledge as she could, and, as a result, she very quickly became a Personal Lines Agent. A wonderful success story! As a Personal Lines Agent, Gabriella assists clients with insurance policy changes and writes policies for new clients. Gabriella lives in Ithaca and in her spare time she likes to draw and read.
Personal Lines Agent
Gabriella@TrueInsurance.com
Gabriella joined True Insurance in 2022 shortly after her graduation from Ithaca College. Gabriella showed an affinity for the insurance industry and soaked in as much knowledge as she could, and, as a result, she very quickly became a Personal Lines Agent. A wonderful success story! As a Personal Lines Agent, Gabriella assists clients with insurance policy changes and writes policies for new clients. Gabriella lives in Ithaca and in her spare time she likes to draw and read.
Michelle Coish
Personal Lines Agent
Michelle@TrueInsurance.com
Michelle joined True Insurance in early 2023 is a Personal Lines agent. As a Personal Lines Agent, Michelle assists clients with insurance policy changes and writes policies for new clients.
Personal Lines Agent
Michelle@TrueInsurance.com
Michelle joined True Insurance in early 2023 is a Personal Lines agent. As a Personal Lines Agent, Michelle assists clients with insurance policy changes and writes policies for new clients.
Jeanette Stedge
Commercial Lines Agent
Jeanette@TrueInsurance.com
Jeanette has been in the insurance industry since 1984, working for two agencies before coming to True Insurance in 1999. As a Commercial Lines Agent, Jeanette provides customer service to current clients and offers quotes to potential clients. Jeanette lives in Freeville with her husband Roger. She enjoys crocheting, knitting and going on motorcycle rides.
Commercial Lines Agent
Jeanette@TrueInsurance.com
Jeanette has been in the insurance industry since 1984, working for two agencies before coming to True Insurance in 1999. As a Commercial Lines Agent, Jeanette provides customer service to current clients and offers quotes to potential clients. Jeanette lives in Freeville with her husband Roger. She enjoys crocheting, knitting and going on motorcycle rides.
Kelsey Bailey, CIC, CISR
Commercial Lines Agent
Kelsey@TrueInsurance.com
Kelsey is a rockstar Commercial Lines Agent! She is a lifelong resident of the Finger Lakes area and comes from a local insurance family, so she has a unique depth of understanding when it comes to local business insurance needs. Kelsey joined True Insurance in 2022, bringing with her many years of experience and a creative, pragmatic approach. Kelsey lives in Horseheads with her husband Dylan, son Nixon, and their two dogs and cat, Henley, Millie, and Paisley. In her spare time she likes to hang out with her dogs, spend time with family and travel to experience new cultures and cuisines.
Commercial Lines Agent
Kelsey@TrueInsurance.com
Kelsey is a rockstar Commercial Lines Agent! She is a lifelong resident of the Finger Lakes area and comes from a local insurance family, so she has a unique depth of understanding when it comes to local business insurance needs. Kelsey joined True Insurance in 2022, bringing with her many years of experience and a creative, pragmatic approach. Kelsey lives in Horseheads with her husband Dylan, son Nixon, and their two dogs and cat, Henley, Millie, and Paisley. In her spare time she likes to hang out with her dogs, spend time with family and travel to experience new cultures and cuisines.
Debra Bookhout
Commercial Lines Specialist
Debra@TrueInsurance.com
Debra has many years of insurance experience, including in personal lines, commercial lines and in operations. She has been with True Insurance since 2004, working on the commercial lines team where she enjoys counseling local businesses. Debra enjoys traveling, chasing waterfalls and spending time with her family and cat Claudette.
Commercial Lines Specialist
Debra@TrueInsurance.com
Debra has many years of insurance experience, including in personal lines, commercial lines and in operations. She has been with True Insurance since 2004, working on the commercial lines team where she enjoys counseling local businesses. Debra enjoys traveling, chasing waterfalls and spending time with her family and cat Claudette.
Hannah Daugherty
Claims Manager/Licensed Agent
Hannah@TrueInsurance.com
Hannah worked for us for a few years in the early 2020s and returned to us in 2024! She is in the unique role of being our Claims Manager. As Claims Manager, Hannah is the one who helps our clients through the sometimes-tricky world of insurance claims, whether it is resulting from a car accident, a fire, or any claim on their personal insurance or auto insurance. Hannah is able to answer questions, offer support, or act as an advocate while navigating the process. Hannah lives with her husband and two cats, Winzzy and Lionel. Hannah enjoys being outside, reading, and spending time at her family’s farm.
Claims Manager/Licensed Agent
Hannah@TrueInsurance.com
Hannah worked for us for a few years in the early 2020s and returned to us in 2024! She is in the unique role of being our Claims Manager. As Claims Manager, Hannah is the one who helps our clients through the sometimes-tricky world of insurance claims, whether it is resulting from a car accident, a fire, or any claim on their personal insurance or auto insurance. Hannah is able to answer questions, offer support, or act as an advocate while navigating the process. Hannah lives with her husband and two cats, Winzzy and Lionel. Hannah enjoys being outside, reading, and spending time at her family’s farm.
Johanna Altemose
Front Desk Associate
Johanna@TrueInsurance.com
We are so lucky to have Johanna at our front desk! She came to True Insurance in 2022 with decades of office experience, including 20 years in management at a local lighting store. As a front desk associate, Johanna answers and directs phone calls to the agents, takes payments, directs customers and performs a wide variety of office tasks. Johanna lives in Van Etten with her husband Rick. They have been married for more than 30 years. They own muscle cars and enjoy going to car shows with their family and friends. In her spare time she enjoys having lunch with friends and going to movies.
Front Desk Associate
Johanna@TrueInsurance.com
We are so lucky to have Johanna at our front desk! She came to True Insurance in 2022 with decades of office experience, including 20 years in management at a local lighting store. As a front desk associate, Johanna answers and directs phone calls to the agents, takes payments, directs customers and performs a wide variety of office tasks. Johanna lives in Van Etten with her husband Rick. They have been married for more than 30 years. They own muscle cars and enjoy going to car shows with their family and friends. In her spare time she enjoys having lunch with friends and going to movies.